Key markets

LHR Consult’s target group is intended to include the healthcare business (e.g. fertility clinics, cell and tissue banks, general practitioners and hospitals), life science and other academic disciplines of the public/private sector, for whom individual or combined services may be relevant.


The fertility-/life science industry plays an important role for the Danish economy by boosting growth and contributing financially to the welfare society. Especially the global fertility market is expected to witness significant growth in the coming years. This is on account of factors such as growing prevalence of male and female infertility, surging social acceptance and awareness among the population, as well as growing advancement and adoption of new assisted reproductive procedures.

Denmark is one of the largest exporters of human sperm globally and two of the key market players of the sperm bank industry are the Danish companies Cryos International and European Sperm Bank. Thus, as a result of the local presence, favorable government law, and relatively low cost of treatment, the global growth is expected to affect the Danish market significantly.

Life science

The Danish pharma and biotech industry is among the best and most innovative in the world. A number of favourable framework conditions means that a fast, safe and cost-effective drug discovery and drug development is a reality in Denmark, which also is one of the fastest countries to approve clinical trials. In short, Denmark is the place to perform drug discovery and development.


Personal data protection is the fair and proper use of information about people. It’s part of the fundamental right to privacy and building trust between people and organisations. The European Union’s General Data Protection Regulation (GDPR) went into effect in 2018, and covers all EU citizens’ data regardless of where the organization collecting the data is located. It also applies to all people whose data is stored within the EU, whether or not they are EU citizens. Coordinating among all the disparate rules and regulations within- and outside the EU, may be complicated and challenging.

Information security

Information security refers to the processes and methodologies which are designed and implemented to protect confidential, private and sensitive information or data from unauthorized access, use, misuse, disclosure, destruction, modification, or disruption. The primary focus is the balanced protection of data, achieved through a structured risk management process – without hampering organization productivity.

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